Lancaster County's economy is driven by small, local businesses. According to data from EDC Lancaster County, the county is home to more than 13,000 businesses, 97% of which have fewer than 100 employees.

"Small businesses are the backbone of the local economy," said Justin Johnson, the Lancaster County Chamber of Commerce's director of communications and marketing. "When you're walking down the street, it's much easier to find small businesses than franchises. Some of these local businesses are becoming franchises themselves. We're proud of the way that the Lancaster County community supports small businesses."

What better way to celebrate the diversity, uniqueness, and creativity of independent, local businesses than by supporting them during the busiest shopping season of the year?

Before making holiday shopping lists, visit local stores and base gift ideas on items they have in stock. Chances are those gifts will be one-of-a-kind. Gifts purchased from local stores are also likely to feature a local flair, as independent businesses tend to offer products and services that are reflective of the customers and the community they serve.

As Plaid Friday and Small Business Saturday approach, marking the unofficial start of the holiday shopping season, keep an eye out for sales on local social media. Research sales and inventories of local businesses you want to support so you're ready to go once the sales launch.

One great way to experience local retailers is to shop in person. This method allows shoppers to get a feel for an item, size it up, and even inspect its quality prior to purchasing it. And, as they browse, shoppers may uncover hidden gems that would be perfect for people on their list.

Not sure what to buy? Consider a gift card to a local business, restaurant, or smaller food merchant so your loved ones can splurge on themselves and possibly discover a new favorite location. Additionally, subscriptions to small businesses such as health clubs and massage therapy services can be the gift that keeps on giving for recipients, providing ongoing benefits to the business, as well.

Purchasing gifts and gift cards isn't the only way to provide support to local businesses during this festive season. While you're shopping retailers, consider dining out at local eateries, whether that means trying a new venue or patronizing an old favorite. Holiday meals and gatherings can also be catered by area restaurants, which provides the double benefit of simplifying the hosts' to-do lists while supporting the local economy.

"This is an important time of the year for small businesses," said Johnson. "I've talked with businesses, and that's when they get the majority of their sales. It's what they rely on to make them sustainable throughout the year. This is their time to really generate that revenue."