Penn State Athletics and the Giant Company, known locally as Giant and Martin's, have announced a new multi-year partnership, naming Giant the Official Grocery Partner of Penn State Athletics with category exclusivity. Giant will also serve as the first cornerstone partner of the newly renovated West Shore Home Field at Beaver Stadium at Penn State University.

As the first cornerstone partner of the renovated venue, Giant will have a custom gate sponsorship at West Shore Home Field at Beaver Stadium, which will be enhanced for the debut of the completed renovation in the fall of 2027. The partnership includes one-of-one entitlements, premium signage, in-venue promotions, football and basketball pregame activations, and additional assets across Penn State Athletics.

Giant will use student-athletes to support local store openings and its extensive community programs across the region. The partnership also names Giant as the presenting partner of the Penn State Cub Club and Penn State Sports Camps across all 31 sports programs. It includes a presence at all Penn State Athletics Kid Zones and alumni events, as well as premium signage placement at West Shore Home Field at Beaver Stadium and Pegula Ice Arena.

In the coming months, the partnership will also introduce unique promotions and other activations for Giant customers. Each of the Giant stores in State College and Bellefonte, as well as select Giant stores near Penn State satellite campuses, will serve as game day pin pickup locations ahead of each home game. Official Penn State merchandise - including apparel, drinkware, and novelty items - will be available at select stores.

As students and parents get ready to head back to campus, Giant will offer special bundles for online shoppers, geared toward making move-in easy. Bundles will be available for delivery or pickup and will include items like personal care supplies, cleaning supplies, and nonperishable food. For added convenience, students may use LionCash at the Giant stores in State College and Bellefonte, as well as select Giant stores near Penn State satellite campuses in Altoona, Jenkintown, Middletown, and Willow Grove.

The partnership, which will run through 2032, was brokered by Penn State Sports Enterprises, the exclusive multimedia rights holder for Penn State Athletics, powered by Playfly Sports, a revenue maximization company.