Lancaster County's economy is driven by small, local businesses. According to data from EDC Lancaster County, the county is home to more than 13,000 businesses, 97% of which have fewer than 100 employees.

Truly, local businesses are at the heart of Lancaster County communities. What better way to celebrate the diversity, uniqueness, and creativity of independent, local businesses than by supporting them during the busiest shopping season of the year?

"Supporting local businesses can make or break them," said Rebecca Branle, executive director of Venture Lititz. "It's important to do our shopping in real brick-and-mortar stores. When you shop local, you support people who support local organizations. I can't think of anything better to do than shop local."

Before making holiday shopping lists, visit local stores and base gift ideas on items they have in stock. Chances are those gifts will be one-of-a-kind. Gifts purchased from local stores are also likely to feature a local flair, as independent businesses tend to offer products and services that are reflective of the customers and the community they serve.

As Plaid Friday and Small Business Saturday approach, marking the unofficial start of the holiday shopping season, keep an eye out for sales on local social media. Research sales and inventories of local businesses you want to support so you're ready to go once the sales launch.

One great way to experience local retailers is to shop in person. This allows shoppers to get a feel for an item, size it up, and even inspect its quality prior to purchasing it. And, as they browse, shoppers may uncover hidden gems that would be perfect for people on their list.

"What's cool is that all of our stores are so unique," said Branle. "If you're looking for a gift, look no further than downtown Lititz. There are typical things. There are outstanding things. You have great apparel. If you're a foodie, get to Lititz. The variety is sort of astonishing for such a small town."

Not sure what to buy? Consider a gift card to a local business, restaurant, or smaller food merchant so your loved ones can splurge on themselves and possibly discover a new favorite location. Additionally, subscriptions to small businesses such as health clubs and massage therapy services can be the gift that keeps on giving for recipients, providing ongoing benefits to the business, as well.

Purchasing gifts and gift cards isn't the only way to provide support to local businesses during this festive season. While you're shopping retailers, consider dining out at local eateries, whether that means trying a new venue or patronizing an old favorite. Holiday meals and gatherings can also be catered by area restaurants, which provides the double benefit of simplifying the hosts' to-do lists while supporting the local economy.

"These business owners are our neighbors," said Branle. "They're family the second you meet them. These are folks who are not nameless figures."