To better clarify its company image, Schmitt & Ongaro Marine Products has renamed and rebranded to Schmitt Marine, with product line brands Schmitt Steering Wheels and Ongaro Marine housed within the top-tier umbrella. Tim Schmitt, president, made the announcement.

According to Schmitt, the rebranding simplifies the company's image and better defines its product lines. Schmitt Steering Wheels will house the company's stainless steel and polyurethane marine wheels. The Ongaro Marine brand will contain the wiper systems and horns.

Parallel to the company renaming is the introduction of a new series of logos. The main Schmitt Marine logo incorporates the "S" and "O" from original company names. The secondary brands provide a distinct relational connection to the primary mark. Subsequent phases of the rebranding process will include a website redesign, updated literature and other marketing and sales collateral.

Schmitt Marine, 1001 Ranck Mill Road, Lancaster, manufactures a wide range of products for numerous original equipment manufacturers (OEMs) worldwide, many of which are completely custom-styled and branded, as well as stock items for retail.

For more information, call 866-724-6488 (866-SCHMITT), email sales@schmittongaromarine.com or visit http://www.schmittongaromarine.com.