Networlding Publishing has announced the release of a new book that helps readers examine how gift giving has evolved and ideas on how to improve gift giving effectiveness. In "The Gifted Gift Giver," author Diane Serbin Hopkins of Manheim Township takes a deep dive into the many facets of fnding, adorning and presenting gifts of all types.

In addition to historical perspectives, the psychology of giving, gift ideas and stories of impactful gifts are featured. Readers can assess their personal style by taking the Gifted Gift Giver Quiz. The book may also be useful for retailers who strive to attract more gift revenue by exploring the mindsets and "heartsets" of gift shoppers to enhance the creativity and relevancy of offerings and to differentiate in the market.

Hopkins is a certifed experience economy expert and works with businesses to design exceptional customer experiences. She is a former vice president of innovation at Lancaster General Health, and she is the author of the business books "Unleashing the Chief Moment Officers" and "It's Hard To Be Easy."

For more information, visit http://www.giftinggirls.com.