The Giant Company recently announced that it is rolling out the Flashfood app to all Giant and Martin's stores following a successful pilot. Designed to reduce food waste and help customers save money on fresh food items nearing their best-before date, the Flashfood partnership has helped the Giant Company divert more than 250,000 pounds of food waste from landfills.

The Flashfood app allows shoppers to purchase fresh food, including produce, meat, deli and bakery products that are nearing their best-before date at significantly reduced prices. First introduced in May at four Giant stores in Lancaster, Flashfood is currently available at more than 30 stores.

The rollout will place Flashfood at 170 participating Giant and Martin's stores by fall. The chainwide rollout of Flashfood begins with stores in Bucks, Chester, Delaware, Montgomery and Philadelphia counties, with additional stores joining each month.

By downloading the Flashfood app, which is free on iOS and Android, shoppers can browse deals on fresh items that are nearing their best-before dates. Purchases are then made directly through the app and shoppers pick up their order the same day from the Flashfood zone located inside the participating Giant or Martin's store.

In addition to the Flashfood app, Giant also has recycling and donation programs in place. Last year alone, through Giant's Meat the Needs program and in partnership with Feeding America, more than five million pounds of safe, consumable fresh food that would have otherwise gone unsold was frozen and donated to regional food bank partners.

Visit http://www.giantfoodstores.com or http://www.martinsfoods.com for more information.