Fulton Bank has introduced a new customer service channel for deaf and hard-of-hearing customers, connecting them directly with trained representatives who are fluent in American Sign Language.

The new service, provided in partnership with 360 Direct Access, will be available on the contact page of the bank's website. During business hours, customers can click a link and engage in a video conversation with a representative using sign language. After business hours, customers can leave a video message.

For deaf customers who visit one of the bank's more than 200 financial centers, there will also be an option to scan a QR code to connect with a sign language interpreter via their mobile device. The interpreter can then translate for the customer and financial center staff.

For more information, visit http://www.FultonBank.com. More information about 360 Direct Access is available at http://www.360directaccess.com.