Venture Lititz has been designated as a 2026 Affiliate Main Street America program for meeting high performance standards. Each year, Main Street America and its partners announce the roster of designated programs in recognition of their commitment to creating meaningful improvements in their downtowns through preservation-based economic development and community revitalization using the Main Street Approach.

Venture Lititz is one of 453 nationally recognized Affiliate Main Street America organizations and is part of a network of more than 1,600 communities leading positive commercial district transformation efforts throughout the United States.

Main Street America recognizes two tiers of national designation, Accredited and Affiliate. These designations are a powerful tool, signaling to community members, civic leaders, decision makers, funders, and others that the Main Street program holds an established position within a nationwide movement with a 45-year proven track record of generating impressive economic returns, fostering welcoming and inviting communities, and creating lasting impact.

Venture Lititz's performance was evaluated through assessments conducted by the organization's personnel and board of directors and Pennsylvania Downtown Center, which works in partnership with Main Street America to identify local programs that meet rigorous national community evaluation standards.

These standards provide the Main Street America network with a strong framework for reviewing progress, recognizing strengths, understanding trends, and identifying strategies to move Main Street programs forward.

To qualify for Affiliate status, Main Street America's second designation tier, communities must demonstrate a strong commitment to the Main Street model and dedication to achieving outcomes in six areas: broad-based community commitment to revitalization; inclusive leadership and organizational capacity; diversified funding and sustainable program operations; strategy-driven programming; preservation-based economic development; and demonstrated impact and results.

In 2025, Main Street America programs generated $9.4 billion in local reinvestment, welcomed 6,936 net new businesses, facilitated the creation of 36,549 net new jobs, rehabilitated 10,623 historic buildings, and leveraged 1.8 million volunteer hours. On average, for every dollar a Main Street program spent on operations, $23.13 was reinvested in its downtown district.

Over the past year, Venture Lititz continued to strengthen its role as the community's downtown revitalization and destination marketing organization through strategic investments in economic vitality, placemaking, and visitor engagement. In 2025, the organization successfully launched a redesigned website, http://www.LititzPA.com, providing an enhanced digital experience for residents and visitors while increasing exposure for local businesses and community events. Venture Lititz also expanded its successful Holiday Shopping Card Program, encouraging shoppers to support local merchants during the holiday season and keeping more consumer spending within the local economy. The 2025 Holiday Shopping Card Program had 2,000 submissions that show that at least $600,000 was spent in downtown Lititz between mid-November and Jan. 5. Signature events, including the Fire & Ice Festival, Taste of Lititz, Second Saturdays, the Lititz Farmers Market, and Apoca-Lititz 5K, attracted thousands of residents and visitors to downtown, generating increased foot traffic and reinforcing Lititz's reputation as one of Pennsylvania's premier small-town destinations. These accomplishments reflect Venture Lititz's ongoing commitment to strengthening the economic vitality, community vibrancy, and long-term sustainability of Lititz.